Recently, Xiangshan Tourism Group and Yuren Marine Industry Development Group officially established Xiangshan Yuren Cultural Tourism Development Co., Ltd. Three major projects, namely the Maoyang Valley Ecological Resort, the Tianleyuan Parent-Child Research and Learning Base, and the Haihuali Coastal Art Settlement, with a total investment of over 45 million yuan, have been launched simultaneously.

The implementation of projects such as Maoyang Valley is a new exploration by both parties to strengthen complementary advantages, adapt to the transformation of the tourism market, meet the new demand of tourists for emotional value consumption, and expand and optimize the common prosperity model area around Xieqian Port. This cooperation is also an important practice for Xiangshan to deepen the collaborative innovation between state-owned capital and private enterprises. 

The Maoyang Valley project is located in the Menglan Commercial Center, Maoyang Village, Maoyang Township. It covers an area of 38 mu and is planned to receive an investment of 20 million yuan. The project aims to create the largest cat-themed community in East China, highlighting the themes of cats and pets. It covers various cultural and tourism formats such as cat display and interaction, cute pet animal display and interaction, animal breeding and rearing, theme performances, as well as catering, homestays, and large-scale conferences. After completion, tourists can not only immerse themselves in the fun of "petting cats", but also participate in special services such as pet adoption and science education, forming a closed-loop experience of display, interaction and consumption, which helps the cultural and tourism industry in Xiangshan to deeply transform towards emotional consumption and scene experience. At present, a professional operation team has been established and the project construction is being comprehensively promoted.

It is understood that in 2025, Xiangshan Yuren Cultural and Tourism Development Co., Ltd. will launch six major theme IP activities such as the "Beachcombing Music Season" and the "Mountain and Sea Camping Festival". Combined with the improvement project of the Maoyang Ring - Port Highway cultural and tourism corridor launched within the year, it will connect business forms such as mudflat sightseeing and intangible cultural heritage workshops, and link up the Tianleyuan Parent - Child Research and Learning Base and the Haihuali Coastal Art Settlement to form a golden tourist route of "cute pets, art and research and learning".

In the future, Xiangshan Tourism Group will give full play to its local resource advantages and conduct in - depth cooperation with Yuren Group in fields such as ecological vacations, parent - child research and learning, and coastal art to build all - season cultural and tourism consumption scenarios.