Recently, the "National County-Level Tourism Research Report 2025" has been officially released. The report systematically evaluated the tourism development status of 1,866 counties across the country and released multiple lists, including the top 100 counties in terms of comprehensive tourism strength, the top 100 counties with the greatest development potential, and the top 100 fastest-growing counties in tourism. Xiangshan County ranked 7th among the top 100 counties in terms of comprehensive tourism strength across the country in 2025, rising 3 places compared with the previous year. It has been among the top ten in the country for 7 consecutive years, once again demonstrating the county's strong strength and continuous resilience in the high - quality development of county - level culture and tourism.

Since the beginning of this year, Xiangshan has carried out an action to tap into consumption potential. Adhering to the principle of "market - oriented and content - centered", it has focused on four key aspects: products, scenarios, services, and marketing. It has continuously enriched the supply of cultural and tourism products, stimulated market vitality, and promoted the steady growth and increasing popularity of the cultural and tourism market.Data shows that in the first quarter, the county received a total of 2.323 million tourists, a year - on - year increase of 22.3%. The growth rate ranked first in the city and fourth in the province. Among them, the number of overnight tourists reached 1.195 million, a year - on - year increase of 30.9%, ranking first in the city.The business turnover of above - designated accommodation industry increased by 7.6%, 9.9 percentage points higher than the city's average, ranking first in the city. The business turnover of the entire social accommodation industry increased by 8.8%, ranking second in the city.

Entering the second quarter, cultural and tourism in Xiangshan continue to offer new experiences.Large - scale events such as the Xiangshan Marathon, the May 19th China Tourism Day, and the Wave Music Festival at 30° North Latitude have taken turns to be held, becoming a new driving force for stimulating cultural and tourism consumption. In particular, the "Running Man Park" officially opened during the May Day holiday, and the popular variety show "Keep Running" was filmed in Xiangshan, which sparked a Xiangshan craze on social platforms and further drove the cultural and tourism popularity to.

While offline activities are heating up, the consumption potential is being continuously activated. A total of 24 cultural and tourism fairs, such as the String and Song Fair and the Spring Festival Market of Happy Weddings in the Flower Fields, were held, stimulating consumption of over 13 million yuan. More than 20 large - scale cultural, sports and tourism events, including the Shipu Fourteenth Night and the Climbing Ten Peaks in Ningbo (Xiangshan Station), were organized. Among them, the Xiangshan Marathon alone attracted 250,000 tourists, driving direct consumption of over 50 million yuan, with an input - output ratio of 1:12.5. In the first half of the year, a total of 2.18 million yuan worth of cultural and tourism consumption vouchers were issued in two phases, igniting the consumption enthusiasm of tourists.

Centering around products, Xiangshan continuously expands the boundaries of cultural and tourism business forms and constructs a diversified product system. The creation work of Songlanshan National Tourist Resort is advancing steadily. The Running Man Park has officially opened for business. More than 10 new consumption landmarks, such as the Xiangshan Cultural and Tourism Collection Store, the Songlan Courtesy Cultural and Creative Store, the Mituo Temple Cultural and Creative Store, "There's a Café in the Village", and Haishan Yu, have been gradually established.

Focusing on new customer groups and new trends, Xiangshan has also launched 42 themed tourism routes, such as the "Intangible Cultural Heritage and New Year Custom Tour" and the "Chasing Lights and Riding the Tides Tour". Among them, two routes have been selected as among the top ten inbound tourism routes in Ningbo, injecting more Xiangshan elements into the "poetic and far - away places".

Beach vacations, parent - child study tours, variety show location visits, etc. have become the top choices for tourists. Next, a series of activities such as the "Ancient City Night Tour Season" in Shipu and the "Tang and Song Dynasties Wonderful Night" at Xiangshan Film and Television City will be launched one after another to continuously unleash the consumption potential during the summer vacation.